Can The Number 1440 Change Your Life?

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Why would someone tattoo the number 1440 on his forearm? Can a single number change your life?

Courtesy: Kevin Kruse

In a word, yes. This number doesn’t involve any tricks or gimmicks. Rather, it’s symbolic of a mindset change.

The number is 1,440, and it represents the number of minutes there are in a day. If used as a reminder at the right time, this number will help you stop wasting time and increase your productivity. Amazingly, it can do the same for your employees and fellow members of your team.

The 1440 Sign & “Got a Minute” Meetings

Some years ago, I founded a digital learning company that took off quickly. As revenue doubled every year, so did the challenges of keeping up with that growth. As the boss, I found myself victim to countless “Got a minute?” meetings, each of which quickly turned into 30 minutes and longer. If I didn’t make a change, company priorities would soon wash away—along with the personal tasks in my calendar.

So one day, I printed a big 1440 on a piece of paper and taped it to the outside of my office door. No other words. No explanation. Just “1440” in Arial, bold, 300-point font. It was a reminder for me that I had to be careful with how I used my time, that it was limited and unchangeable.

As employees continued to come to my office with their questions, they inevitably asked what the 1440 was all about. Those meetings suddenly got shorter, and many realized their questions weren’t as important as they thought. I even overheard others using the “1440 principle” to help them prioritize their own tasks and meetings. Dozens of readers of my productivity book have emailed me pictures of their own 1440 door signs and have sworn by its efficacy.

Courtesy: Kevin Kruse

The Value of One Minute

We interviewed over 300 highly productive people. One recurrent theme was that they thought of minutes not hours. By default, your Google or Outlook calendar probably sets events to an hour or half-hour duration. High achievers change the default setting to 10 or 15 minutes. In fact, many expressed how they truly believe in the power of a single minute.

At work, it only takes a single minute to suddenly have a breakthrough idea, or to show recognition and appreciation to a team member.

At home it only takes a single minute to tuck your child into bed at night, to tell your spouse you love him, or to send a card or at least a text message to friend who is having a tough time.

And for yourself? In a single minute, you could:

  • Do 30 sit-ups
  • Read a poem
  • Water a plant
  • Pet your cat
  • Make a decision to give up smoking
  • Take a photo that will turn into a memory
  • Breathe in… with abundance, out with gratitude

Highly successful people feel the passage of time. They know the potential that every minute holds. Why not take a moment to ask yourself the following questions:

  • How could I best use a single minute? What about 5, 10, or 15 minutes?
  • Do I have any current gaps in my schedule with these amounts of times? Could I work on filling those gaps?
  • How will you remind yourself of the power of 1440?

Courtesy: Kevin Kruse

The power of 1440 all starts with that mindset change —recognizing that nothing is more valuable than time and that a lot can be done with a single minute. The next time you have a few minutes “to kill” while waiting in line, or while on a break, will you entertain yourself with social media, or make the most of a single minute?

Kevin Kruse is the author of 15 Secrets Successful People Know About Time Management.