Photo courtesy of Fifteen Minutes PR.
How do you get your friends to #trypod?
Chances are that if you love podcasts and podcasting, you’ve already heard about the #trypod campaign—or perhaps discovered the #trypod hashtag on Twitter, Instagram or Facebook.
If you haven’t, #trypod is a month-long word-of-mouth campaign backed by 35 leading podcast publishers and headed up by NPR’s Israel Smith. The hashtag stands for "try podcasts", and its goal is to expand the reach of podcasts.
I reached out to Smith, who explained:
#Trypod came together late last year during a discussion with leading podcasters about audience building. There was acknowledgement of a bigger opportunity to bring more people to podcasts—to tap into the connections fans feel with shows, and use them as ambassadors not just for show, but also to demystify how podcasts work.
(Think of it as the podcast version of those "Read!" posters that used to decorate our libraries and classrooms.)
And already, it’s working. As Smith noted, "Seeing leaders in the industry work together has been exciting, but the enthusiasm we’re already seeing from listeners all over the world is what’s giving #trypod wings."
Happily, you don’t have to be NPR, Panoply or Pineapple Street Media to get on board the #trypod campaign. Here are seven ways you can make it work for you.
1. Pimp Your Show
Use the #trypod hashtag when talking about your show on social media. Just be sure to be a good steward of the campaign and stay true to its vision. Invite your audience to try out podcasts—perhaps starting with your own.
If you’re a podcaster, you can also talk about #trypod in an upcoming episode of your show. Encourage your listeners to spread the word about podcasting to their friends and family and use the #trypod hashtag. (Just be sure to let them know it’s spelled "t-r-y-p-o-d", not "tripod".)
2. Pimp Others’ Shows
Be a good podcast citizen and pay it forward. If you have a favorite podcast (aside from your own), show it some love this month. As Smith noted in Adweek, "the best way to promote a podcast is to have it mentioned on another podcast." Share the love and it will come back to you.
There are a lot of people out therewho don’t get it. But they should, because p
A great way to encourage others to try podcasts is by sharing your story. Did an episode of a certain show change your outlook on life? Did you get a promotion at work because of tips gleaned from a certain episode? Or do you just love the fact that you can listen to great comedy shows while importing spreadsheet data at work?
It’s tempting to show off your insider knowledge when discussing podcasts. But this month, try to be intentional about including others and de-mystifying the language. Instead of droning on about RSS, and other technical jargon, challenge yourself to make the language more accessible and understandable (without being patronizing, of course).
Let folks know that podcasting is "the Netflix of radio" (even though it’s not, I know). Let them know that there are many different types of podcasts, from political analysis to comedy to modern audio dramas. Explain that podcasts are to listen to
Earlier this year, Russell Brunson of the podcast . I love this idea because it destroys one of the biggest barriers to entry for new podcast listeners: the finding, downloading, and management of audio files.
You might not have the funds for an MP3 player giveaway (I sure don’t), but you can still make listening to podcasts easy for newbies. Help your aunt find a good podcasting app for her smartphone. Walk your dad through the downloading process, or even download a couple episodes for him and make sure he knows how to listen to them.
Everyone loves personalized recommendations because they decrease risk and help ensure that we’re not wasting our time. So instead of overwhelming a potential new listener with your list of 60 must-listen shows, handpick a knitting podcast for the coworker you know is a knitting fanatic, or suggest a great sci-fi audio drama to the Trekkie in your life.
7. Stretch Beyond Your Comfort Zone
Do you tend to just listen to one type of podcast (e.g., true crime or sports), or podcasts provided by just one network (e.g., WNYC or Earwolf)? Use #trypod as an opportunity to broaden your own podcast-listening horizons. Try a show about craft beers, check out that Buffy the Vampire Slayer podcast you’ve always been secretly curious about, or binge-listen to a fictional audio drama. There are also tons of great indie shows waiting for you to tune in.
How do you plan to share your love of podcasting this month with #trypod?
Thanks for reading! I’d love to continue the conversation with you on Twitter or in the comments below. Listen to my show, the Write Now podcast, on my website or iTunes.
This article was sourced from http://mathnews.net